Development of an AI-driven Lead Gen & Email Marketing Platform
Partnering with Amrood Labs, Success.ai underwent a complete technical transformation, resulting in a secure, high-performing, and scalable platform capable of supporting millions of daily emails and delivering measurable business growth. Initially, the system struggled with reliability, slow performance, and scalability challenges that impacted campaign success and user trust.
The Challenging Part
Success.ai faced critical technical and operational challenges that hindered its ability to scale and deliver consistent results.
We Took the Following Challenges
- Unreliable Email Delivery
- Campaigns failed due to inconsistent email sending, poor warmup patterns, and high spam rates.
- Frequent IMAP/SMTP/Google integration breakdowns disrupted workflows.
- Performance & Scalability Issues
- Slow system speed and lack of CI/CD pipelines delayed updates and fixes.
- Weak security practices exposed vulnerabilities, risking data integrity.
- Poor User Experience & Analytics
- Inaccurate tracking, payments, and analytics led to distrust among users.
- Manual processes for lead management and personalization limited efficiency.
- Customer Retention at Risk
- Technical instability eroded user confidence, threatening growth and revenue.
Our Solutions
Amrood Labs implemented a full-scale technical overhaul, introducing modern architecture and automation for reliability and performance. EmailEngine replaced NodeMailer, enabling two million emails daily with 99.9% uptime. Structured warmups improved deliverability by 90%, while ElasticSearch optimized lead management. The team deployed secure Azure infrastructure with CI/CD pipelines and Key Vault, fixed analytics and payments, and enhanced UX with improved tracking, scheduling, and dynamic personalization. Success.ai became faster, smarter, and fully scalable.
Impacts
- 2M+ emails/day with 90% spam reduction
- 90% user growth post-launch
- AppSumo rating 4.5/5 reflecting strong satisfaction
- Revenue up 90% with 85% retention rate
- 200% increase in concurrent user scalability
- 99.9% uptime with Azure DevOps automation
- Accurate analytics & payments restored user trust
- AI-powered prompts & editor improved campaign quality
We collaborate strategically with global brands to build digital products that make an impact. We believe true progress begins when you challenge conventions and refuse to play it safe.
We don’t just work with brands — we grow with them. At Amrood Labs, progress means breaking patterns, building bold ideas, and refusing to play it safe.
