Development of a E-commerce Platform for FinTech Solutions

We rebuilt Snowgum’s e-commerce core to eliminate checkout failures, fix product variations, and simplify promotions — turning a broken buying journey into a reliable revenue engine. The platform now delivers faster browsing, seamless payments (split payments, credits, gift cards) and clearer catalog navigation, improving UX and global accessibility. Results: 300% revenue growth in six months, lower admin workload, and significantly higher conversion rates.

The Challenging Part

Snowgum’s online store faced performance and usability issues that hurt conversions:

• Checkout failures and transaction errors
• Inaccurate product variations and confusing catalog navigation
• Inconsistent promotions and discount logic
• Admin bottlenecks that slowed operations and limited scalability

The company needed a unified, optimized e-commerce system to fix transaction errors, simplify catalog management, and improve reliability—ultimately boosting sales performance and customer confidence across domestic and international markets.

Our Solutions

We delivered a complete e-commerce transformation focused on performance, stability, and user experience. The team rebuilt the checkout and payment systems with split payments, credits, and gift card support. Product variations and catalog navigation were fixed to ensure accuracy and consistency. Promotions, discounts, and validation flows were optimized, while admin processes were automated and upgraded. The result was a faster, secure, and intuitive platform driving higher conversions and operational efficiency.

Results

• 300% revenue growth within six months
• Reduced cart abandonment with seamless checkout
• Faster browsing and accurate product variations
• Improved promotion visibility and higher sales conversions
• Expanded global accessibility with optimized UX and shipping
• Lower admin workload and enhanced performance stability