Improving Checkout and E-Commerce Operations

Helping an adventure and travel retailer address checkout errors, improve product selection, and simplify the work behind its online store.

Client

SnowGum

Industry

Retail / E-commerce

Solution

E-commerce platform

Overview

Development of a E-commerce Platform for Adventurers and Travelers

We rebuilt SnowGum’s e-commerce core to eliminate checkout failures, fix product variations, and simplify promotions — turning a broken buying journey into a reliable revenue engine. The platform now delivers faster browsing, seamless payments (split payments, credits, gift cards) and clearer catalog navigation, improving UX and global accessibility. Results: 300% revenue growth in six months, lower admin workload, and significantly higher conversion rates.

Project at a Glance

The Challenge

Snowgum’s online store faced performance and usability issues that hurt conversions.

The Solution

We delivered a complete e-commerce transformation focused on performance, stability, and user experience.

Services

Technologies

Challenge

The Challenging Part

## Removing Obstacles Across the Shopping Experience Snowgum needed its storefront and operational tools to work together more consistently. Problems at different stages of the purchase journey created friction for customers and additional work for the retail team.

Checkout and Transaction Errors | Checkout failures interrupted purchases at a critical stage. The payment workflow needed attention so customers could complete supported transactions more reliably. Inconsistent Product Variations | Problems with product options and catalog navigation made selection confusing. Customers needed clearer information when choosing between available variations. Unpredictable Promotion Handling | Inconsistencies in discount logic and validation made offers harder to manage and understand. Promotions needed to behave consistently throughout the purchasing process. Administrative Bottlenecks | Manual work and limitations in administrative tools slowed store operations. The team needed improvements behind the scenes as well as on the storefront.

Inside the Product

A closer look

Solution

How the Solution Worked

## Improving the Storefront and the Systems Behind It We focused on the areas that connected product discovery, purchasing, and store administration.

Checkout and Payment Improvements | We reworked checkout and payment functionality to address transaction errors and support split payments, credits, and gift cards. Clearer Product Selection | We corrected product variation handling and catalog navigation to make available options more consistent and easier to explore. More Consistent Promotions | We updated promotion rules, discount handling, and validation flows to address inconsistencies in how offers were applied. Improved Administrative Workflows | The team upgraded administrative processes, introducing automation to reduce repetitive manual work.

Core Technologies

We used the following technologies to deliver this project.

Ruby on Rails Spree Vue.js React.js Devise PostgreSQL AWS S3 Sidekiq Docker Pundit Tailwind CSS Javascript AWS RDS S3 Heroku OpenAI API CI/CD pipeline

Results

Real Impact for the Business

300% | revenue growth within six months Reduced cart abandonment | with seamless checkout Faster browsing | and accurate product variations Improved promotion visibility | and higher sales conversions Expanded global accessibility | with optimized UX and shipping Lower admin workload | and enhanced performance stability

Client Testimonial